Social Media Analytics

It all starts with the need to measure performance. Performance metrics have been much discussed in the business literature, and with the pervasive use of social media it is but natural to devise and understand ways through which online actions can be measured. Various online social networking platforms offer analytics tools to provide social media managers… Read More »

Established a Media Lab at the American University

It was the spring of year 2014 when I was in Michigan that I received an email from the then Arts & Sciences dean at the American University of Ras Al Khaimah (AURAK) informing me about the possibility of establishing a media lab at the AURAK. After consulting industry experts an various media scholars that… Read More »

Joining Ohio University

I am pleased to announce that I have accepted a tenure track position as Assistant Professor of Social Media Analytics in the School of Media Arts & Studies at Ohio University (OU). I would also be serving as the co-Director of the newly established Social Media Analytics lab at Scripps College of Communication. It is indeed an honor to… Read More »

The challenge of engaging online audiences

We are in an environment where individuals are increasingly active on various online platforms including social media. Online engagement is a complex process. It requires grabbing people’s attention and ideally making them participate online. In many instances, engagement through symbolic participation translates into simple acts such as “liking” content. In other cases, people comment and… Read More »